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Baldev Sandhu MD and 1-800 DRS DIET
Baldev Sandhu MD and 1-800 DRS DIET
Tuesday, November 27, 2007.
Eldred Taylor MD and BioIdentical Hormone Seminar
Eldred Taylor MD and BioIdentical Hormone Seminar
I recently attended the Eldred Taylor MD medical meeting on bio-identical
hormone treatment at the Doral Resort in Miami Florida.
One of the speakers at the meeting was Baldev Sandhu MD, a plastic
surgeon from New York and author of the book, Doctor, Why Do I Need Liposuction?
available on Amazon.com.
The following is public domain information which was openly presented
by Dr. Sandhu at the Doral meeting. The other comments are my opinion.
Plastic Surgery - Liposuction and Breast Augmentation
Dr. Sandhu, a pleasant and charming person spoke about his plans for a national network of weight loss doctors called 1800 DRS DIET. He began his 30 minute presentation by discussing the plight of plastic surgeons who train for 16 years only to discover that their tedious facial reconstructions are underpaid by Medicare, and after the transition to a cash only plastic surgery practice, they discover that only two procedures remaining, namely breast augmentation and liposuction, are not making the same amount that they used to. Perhaps that is why he switched careers into the marketing business.
A Plastic Surgeon
Dr. Baldev Sandhu, as his name would suggest, is from India, however
he speaks with a Scottish accent. Apparently his family is from Scotland
before migrating to the US. During his presentation, Baldev talked about
his younger and less able brother who lacked the scholastic skills for
college, so was given a seven eleven (7/11) store by his parents as a
form of livelihood. While Baldev was making his way though his plastic
surgery residency and fellowship, his brother became wealthy amassing
7/11 stores. Upon finishing his training, Baldev had to borrow money from
his younger brother to start his practice.
Seven Eleven Stores for His Brother
Seven Eleven Stores for His Brother
Baldev gave the impression that sibling jealousy was the motivating
factor that induced Baldev to seek his fortune elsewhere, in the marketing
business. Baldev’s latest marketing idea is 1 800 DRS DIET, a toll
free phone number which forwards the phone call to a physician’s
office based on zip code entered by a touch tone phone. For the exclusive
right to have the calls forwarded to your office phone, you pay Baldev
$1,250 dollars to program his computer with your zip code which also includes
$8,000 in equiptment. You also pay an additional $750 per month ($9,000
per year) while subscribed to the program to have the right to place a
1 800 DRS DIET sign in front of your office. This amounts to $21,500 +
9,000 each additional year. Your NOI should be $187,500 the 1st year and
$200,000 the following years, minimum!
Playing With Zip Codes
The zip codes for your exclusive territory surrounding your office location are selected on a laptop at the meeting running a Microsoft Map Program which also contains population information. Enough zip codes are selected to give a total of 100,000 population. All this information was publicly presented at the meeting and there is nothing secret about it.
Baldev informed us that his plans capitalizes on the idea that most
diet programs usually contain a disclaimer that instructs the patient
to first consult a physician. Therefore, his 1 800 DRS DIET does just
that. It connects the patient with a physician supervised weight loss
program. He mentions the huge amounts of money being made by Jenny Craig
and other weight loss companies and pointed out that all that money should
be going to physicans, and Baldev’s plan is a way to do that.
Buy Your Pur Food Program
Baldev’s plan also has a weight loss food program provided by PUR Foods Fitness Co.
His subscribing physician’s sell it to the patients and make a
3% profit. Baldev says the food is shipped to each patient in 10 day increments,
and stays fresh in the refrigerator because it is sealed in Liquid nitrogen.
The diet food must be good, because his daughter ate it.
http://www.purfoodsfitness.com/affiliate/#
program is only available thru 1800Drs DIET, you can check for yourself.
Also included in the Baldev Sandhu marketing materials are things like
pens in the shape of plastic forks which contain the 1 800 DRS DIET logo,
and magnet pads with the 1 800 DRS DIET logo for the refrigerator,food
diaries, supplements and much much more.
Baldev says he has about 30 MD’s subscribed to his program so far. However, this list is confidential and we don’t know any of the names, except for Eldred Taylor MD who admitted to their involvement, and invited Baldev to speak to his audience. Neither one discussed their financial arrangements openly at the meeting. Thirty subscribers aren’t nearly enough to create a nationwide network of zip code coverage, but it's a start!
Dr. Taylor Uses the Marketing Plan
When I asked Dr. Eldred how his plan was working out, and if he was happy with his association with Baldev, his response was very enthusiastic. Apparently the number of calls from his 800 DRS DIET phone line were very exceptable. I have been able to find several doctors subscribing to the plan getting many calls from the 1 800 Drs DIET line., and Baldev supplies this information at the meeting.
Later, Taylor informed directly me by email that Baldev Sandhu paid Taylor an undisclosed amount of money to speak and give his sales pitch at Taylor's Bio-Identical Hormone meeting. Taylor claims he was not obligated to disclose this financial relationship with Sandhu because it was a "non-CMA" portion of the meeting.
Back to Baldev’s presentation, remember he says he has 30 docs signed up and he says he needs the magic number of 78 docs to make a critical mass, at which point he plans to start national television advertising.
The Video Will Play on National TV
The advertising video clip was shown to us at the meeting and is posted on the 800 DRS DIET web site here: http://www.1800DrsDIET.com/
This video shows a young doctor in his office telling the viewing audience
that they should consult a doctor before starting a weight loss program,
and then telling the viewer to find such a doctor by calling the 1-800
DRS DIET number.
Once the national television advertising starts, the subscribing MD
pays Baldev an additional fee per month. The TV started in January 2009
and will have a localized option come June 2009.
Its All a Reality
Baldev then spoke about one of his many phone conversations in which he tries to sell the idea to an MD in say, Nebraska, who replies, “So, Baldev, you are asking me to pay you for an idea which exists entirely in your imagination?” To which Baldev replies, “That’s right. And if you pass it up, you will later regret that you missed the opportunity to conquer obesity and generate additional income..”
Its All a Reality
Baldev then spoke about one of his many phone conversations in which he tries to sell the idea to an MD in say, Nebraska, who replies, “So, Baldev, you are asking me to pay you for an idea which exists entirely in your imagination?” To which Baldev replies, “That’s right. And if you pass it up, you will later regret that you missed the opportunity to conquer obesity and generate additional income..”
Baldev himself reveals to the audience that his national marketing
program for doctors once existed largely in his imagination and is now
becoming an exciting reality. Baldev is so charming and pleasant and his
presentation is so compelling that this reality is easily understood by
the listening audience.
The Contract is Clear and Reasonable
The Contract is Clear and Reasonable
In order to subscribe to Baldev’s prestigious network of weight
loss clinics, you have to first sign a contract. This is where the plan
is simplified by Baldev's 4 pg. document which is clear and conscise.
Dr Sandhu's vanity number is only one facet of the companies monthly provisions.
Zip Code Territory
Zip Code Territory
In order to prove to you that you are really getting something for
your money, Baldev sits with you with his laptop and shows you the zip
code maps of your exclusive “territory”. Baldev assures that
each and every physician get s exclusive rights for not only territories
but all marketing efforts in there concentrated area. Doctors are satisfied
and receive phone calls provided they implement all of the 1 800 Drs DIET
marketing tools correctly.
At present, since there is national marketing program in place, you
would receive calls from the TV advertising as well as the callers who
drive by your office and see your sign with the phone number on it.
Where did the 100,000 population number for the cumulative zip codes
come from?
According to Baldev, if on average, every 4 contiguous zip codes are bundled together, this makes 10,000 exclusive zip code territories in the US per doctor. If each "territory" pays Baldev 20,000 dollars per year, that totals 200 million dollars annually to 1 800 Drs DIET which is not bad for an imaginary network of weight loss clinics. 1 800 Drs DIET has a prestigious network of weight loss clinics and Baldev will achieve his dream.
According to Baldev, if on average, every 4 contiguous zip codes are bundled together, this makes 10,000 exclusive zip code territories in the US per doctor. If each "territory" pays Baldev 20,000 dollars per year, that totals 200 million dollars annually to 1 800 Drs DIET which is not bad for an imaginary network of weight loss clinics. 1 800 Drs DIET has a prestigious network of weight loss clinics and Baldev will achieve his dream.
Please take my advice, and sign the contract, including those with
Baldev Sandhu, a pleasant and agreeable businessman named Baldev Sandhu
MD plastic surgeon. Baldev can teach you how to generate extra income
and help your patients.
Baldev Sandhu MD is a charming and pleasant fellow, and is a trustworthy
fellow doctor, who is also a businessman, in the business of helping you
make money and help conquer obesity!
A Reasonable Contract you Shouldn't Refuse
Once a contract is signed, you are legally obligated to everything in that contract just like any other legitamate business. If you later decide to get out of the agreement, arrangemements can be made.
Baldev’s marketing plan is a professional organization designed to succeed!
A Reasonable Contract you Shouldn't Refuse
Once a contract is signed, you are legally obligated to everything in that contract just like any other legitamate business. If you later decide to get out of the agreement, arrangemements can be made.
Baldev’s marketing plan is a professional organization designed to succeed!
1 800 Best DDS
When asked, Baldev Sandhu MD informed us the details of his earlier marketing plans for dentists called 1-800 Best DDS. http://www.1800bestdds.com/ which is very successful
The 800 Best DDS story was featured in a New York Times article which
tells about Baldev’s whitening toothpaste product imprinted with
the logo 1-800-Best DDS written in large print on the tooth paste tube.
The idea was to turn the toothpaste tube into a marketing tool. Baldev
also offered the dentists a web site and the 800 Best DDS phone line.
After doing business with Baldev, a few of the dentists have posted
their good thoughts about Baldev’s marketing plans for dentists.
Most dentists were very pleased with Dr. Sandhu’s results for them. Go take a look. Having satisfied customers is a very good way to get ahead in business.
Many have been in contract with Baldev Sandhu MD plastic surgeon turned
business man.
If you want a similar plastic fork on your desk along with superior
service and guidance, then Baldev Sandhu MD business man has the plan
for you.
Baldev Sandhu is a gentleman and a charming and pleasant fellow.
If you plan to attend a future medical meeting, tell your colleagues
that they may be pleasantly suprised by this weight loss marketing program.
Baldev Sandu MD
Baldev Sandhu MD, plastic surgeon
http://www.plastic-surgery-manhattan.com/
New York,
New York, 10021
212-545-1266 New York, 10021
1 800 Drs DIET
http://www.1800DrsDIET.com/
600 Palisade Avenue
Englewood Cliffs, NJ 07632
PHONE : (201) 871-3711
FAX : (201) 871-3712
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Comments
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I worked for this gentleman and should be grateful! Dr. Sandhu has crafted 1 800 Drs DIET into a phenomenon that will conquer the obesity epidemic once and for all. Bill Lyons |
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